client: imcc
field: marine construction
task: visual identity
creative brief:
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Rationale:
We applied a 50% uplift to the IMCC identity, preserving the original logo concept while reimagining it through a more modern and abstract approach. This evolution strengthens IMCC’s presence, helps it stand out among competitors, and reflects advancements in technology and equipment showcasing IMCC’s commitment to progress while staying true to its heritage.